Our brand is a reflection of our innovative spirit and commitment to cutting-edge technology. This guide will help you maintain consistency across all Aeonaxy communications.
Logo
Primary Logo
Our primary logo is the word “aeonaxy” in lowercase letters.
- Font: Lexend Bold
- Color: Black (#000000) on white backgrounds, White (#FFFFFF) on dark backgrounds
Secondary Logo
We also have a symbolic logo for use where space is limited or for brand recognition purposes.
Typography
We use the Lexend font family for all our communications. Lexend is clean, modern, and highly legible, reflecting our commitment to clarity and innovation.
- Primary Font: Lexend
- Weights Used: Regular (400), Medium (500), Bold (700)
For web and application interfaces:
- Headings: Lexend Bold
- Body Text: Lexend Regular
- Buttons and CTAs: Lexend Medium
Color Palette
Our color scheme is predominantly black and white, emphasizing clarity and simplicity.
- Primary Colors:
- Black: #000000
- White: #FFFFFF
- Accent Colors (use sparingly):
- Aeonaxy Blue: #1F8DED (used in our tech partner logos)
- Aeonaxy Pink: #F02E65 (used in our tech partner logos)
Imagery
When selecting images for Aeonaxy materials:
- Prefer high-contrast, clean imagery
- Use photos that showcase technology, innovation, and human interaction with tech
- Avoid cluttered or overly busy images
Tone of Voice
Our communication style is:
- Clear and concise
- Knowledgeable but accessible
- Forward-thinking and innovative
- Friendly and inclusive
Usage Guidelines
- Always maintain clear space around the logo
- Don’t alter the logo colors or proportions
- Ensure the logo is legible – use the white version on dark backgrounds
- When using the “aeonaxy” text as a logo, don’t alter the lowercase styling
Applications
Website
- Use Lexend for all web text
- Maintain a clean, minimalist design with plenty of white space
- Utilize black text on white backgrounds for maximum readability
Social Media
- Profile pictures should use our secondary logo
- Cover images can utilize our black and white color scheme with minimal accent color usage
Print Materials
- Business cards: Black logo on white card stock
- Letterheads: Centered “aeonaxy” logo at the top in black
Contact
For any questions about using our brand assets, please contact our design team at contact@aeonaxy.com.